Further Audience Research

As well as conducting audience research through conversations on Blackberry Messenger and facebook we also created a survey using surveymonkey.com which enabled us to collect data much easier and quicker as well as analyse.

Below is the qualitative feedback we received.

Age was an important question to ask because as a team we had a certain age group in mind so we wanted to ensure that it was a particular age group who were targeting and receiving feedback from. The majority were of the age of 17 & 18 are preferred target group. This information has helped us to decide that perhaps our film should consider being an age 15 certificate as feedback we received were from a majority of under 18's it would enable our film and research to reach a wide spread of people.

Question 2 we were surprised to see that the majority of people did not what to see explicit content within the trailer. This could be perhaps for reasons like not wanting to give away shocking and explicit moments so that they can receive the shock factor in the movie and it not being given away within the trailer. However it was important to note that there was not a big difference in the numbers who wanted explicit content shown and who didn't.



Question 3 we gave a variety of horror films which were from different horror genres the most popular were "The Grudge", "Paranormal Activity" and "A Nightmare on Elm Street" which were a combination of slashers and psychological thriller genres. We were happy to find that "A Nightmare on Elm Street" were among the favourites as m any of our trailers elements will be based around this film.

Question 4 gave us an insight that our target audience definitely did NOT like dialogue within their trailers  from this evidence we know it is best not to include any dialogue as it did not appeal.

Question 5 portrayed that some of our audience were not particularly major horror fans. Despite this it encouraged us to make sure we produce a good product to encourage those who may not really watch horrors to really go out and see our film.

 The qualatitive data we collected for question 6 showed us that our audience prefered the "traditional" male killer so using a male killer would perhaps create us to connect to our audience more as we are using a feature that they personally prefer.

Question 7 was an important question as timing is everything within teaser trailers as its important that their not too short or too long to ensure the audience is clear about the product they are being shown but not giving too much away. It is clear that from our research that our trailer needs to be inbetween 30seconds and 1 minute and 30 seconds.

It is clear that music has to be a strong point within our teaser trailer as our audience values this most within horror as it creates the atmosphere as without music horror's generally lose their scare factor. Editing and lighting were also considered to be one of the top elements, showing us clearly that these three elements combined and done well are what makes a successful trailer. It is interesting to note that many did not think that actors were a top priority this is significant as in many horror films the actors are usually unknown low-key actors.